How the Web3 Marketing Hackathon Went from a Tweet to a Global Movement

What happens when bold ideas meet the energy of a hackathon? A movement is born.

The Web3 Marketing Hackathon started as an experiment—challenging marketers, creatives, and storytellers to push the boundaries of crypto marketing. What began as a simple tweet turned into a global movement, debuting at Devcon Bangkok and now heading to ETHDenver 2025 on February 24.

At the heart of this initiative is Out of Ordinary (OOO) Podcast, a Web3 marketing podcast that spotlights the marketers, community builders, and creatives shaping the space. The OOO Podcast was the organizing force behind the first Web3 Marketing Hackathon and is now bringing it to ETHDenver, ensuring it continues to be a platform for real-world marketing innovation.

With buidlbox returning as the platform partner and The Defiant joining as the Premium Media Partner, this year’s edition will be bigger than ever.

The Why Factor: The Biggest Challenge in Crypto Isn’t Technical—It’s Marketing

The biggest challenge facing crypto isn’t technical—it’s marketing. While blockchain technology continues to evolve, mass adoption remains elusive. We need fresh perspectives, compelling narratives, and marketing innovation to bridge the gap between complex technology and real-world users.

That’s why the OOO Podcast, in collaboration with The Defiant, is hosting the Web3 Marketing Hackathon at ETHDenver. On February 24, participants will develop high-impact marketing solutions that could define Web3’s next chapter.

The overwhelming success of the inaugural Devcon edition proved that Web3 marketing needs its own innovation space—and now, at ETHDenver, we’re making it even bigger.

What is the OOO Podcast?

The Out of Ordinary (OOO) Podcast is a Web3 marketing podcast dedicated to highlighting the marketers, storytellers, and community builders making an impact in the space. Whether you’re a marketer looking to transition into Web3, a startup founder, or already working at a Web3 company, the podcast provides real-world case studies and best practices to help you navigate and grow in the industry.

By organizing the Web3 Marketing Hackathon, the OOO Podcast is extending its mission—creating a space where marketing isn't just discussed but actively built and innovated upon.

From a Tweet to Devcon Bangkok

In August 2024, Alex (@frogule) posted a simple yet powerful question on X (formerly Twitter):

"Why aren’t there hackathons for marketing in Web3?"

The response was immediate. Marketers, growth strategists, and creatives across Web3 jumped in, eager to explore the idea.

By October 2024, after the tweet gained massive traction, Alex teamed up with Alina (@alinalatinina) to make it a reality. She posted a follow-up question:

"Should we host this online or test it in person at Devcon Bangkok?"

The Web3 community’s answer? Both.

The First-Ever Web3 Marketing Hackathon at Devcon Bangkok

What started as a test quickly became a movement. The first-ever Web3 Marketing Hackathon, organized by The Out of Ordinary Podcast, took place at Devcon Bangkok in November 2024, attracting 145 builders from around the world in a hybrid format—both in-person and virtual.

And the results? Nothing short of groundbreaking.

🚀 Project Output & Success

87 projects created
62 projects submitted (71% project completion rate)
83% of participants built solo
17% collaborated in teams

🌍 Global Reach & Diversity

65% of participants were women
Builders from 40+ countries across six continents
Top countries represented: India, United States, and Nigeria
Regional participation:
- Asia: 47%
- North America: 27%
- Europe: 18%
- Africa: 10%
- South America: 6%

This hackathon proved that marketing is just as essential as the technology itself. Web3 adoption doesn’t happen without effective storytelling, branding, and growth strategies—and these builders demonstrated just how powerful marketing innovation can be.

For a glimpse into the energy and innovation of the inaugural Web3 Marketing Hackathon at Devcon Bangkok, check out our recap video:

Watch the recap video

About buidlbox

Hackathons are essential for growing ecosystems, attracting top talent, and driving adoption—and buidlbox provides the infrastructure to make them seamless. Designed for builders, organizers, and DevRel teams, it streamlines project submissions, judging, and engagement to ensure a smooth experience.

As the official platform partner for the Web3 Marketing Hackathon at ETHDenver, buidlbox delivers an efficient, engaging, and impactful event, helping push Web3 innovation forward.

About The Defiant

For this edition, The Defiant joins as the Premium Media Partner, bringing unparalleled visibility to the event.

The Defiant is one of the most trusted and influential voices in Web3 media, providing deep insights, analysis, and coverage of the evolving crypto ecosystem. Their expertise in narrative building, industry trends, and storytelling makes them the perfect media partner for a hackathon focused on reshaping how Web3 connects with the world.

Expect in-depth coverage, thought leadership, and post-event insights that will spotlight the most innovative marketing solutions coming out of ETHDenver.

What’s Next: Web3 Marketing Hackathon with The Defiant @ ETHDenver

📍 In-person + Virtual (on buidlbox)📅 February 24 | 11:00 AM - 7:00 PM MST

Register now: https://app.buidlbox.io/ooo-podcast/web3-marketing-ii/overview

Who Should Participate?

Are you passionate about storytelling, branding, viral campaigns, or shaping the future of Web3 marketing?

Whether you’re a growth strategist, UI/UX designer, content creator, community builder, or marketing innovator, this hackathon is your opportunity to showcase your skills and push the limits of creative marketing in Web3.

Why join?

✅ Direct access to industry leaders✅ Potential career opportunities✅ Real impact on Web3’s adoption curve✅ Network with fellow innovators

🚨 Heads-Up: 🚨 This event is all about bold creativity and unconventional thinking. If you have an outside-the-box idea, this is your chance to test it, refine it, and connect with industry leaders and potential career opportunities in the Web3 space.

Are you ready to be part of something extraordinary?

🌟 Register now: https://app.buidlbox.io/ooo-podcast/web3-marketing-ii/overview

🎯 Interested in Sponsorship Opportunities?

Want to support this groundbreaking initiative and engage with top marketing minds in Web3? Reach out to us:

💌 Alex (alex@outofordinary.xyz)💌 Buidlbox (team@buidlbox.io)

Check out some testimonials from the Web3 Marketing Hackathon in Bangkok last year:

🚀 Special Thanks to The Defiant

A huge thank you to The Defiant, our Premium Media Partner. Their in-depth coverage, thought leadership, and commitment to decentralized innovation continue to shape the Web3 landscape.

✨ See you in Denver! 🚀