A new web3 media platform called Mirror offers a new way for journalists to monetize their work. This past month, I set out to explore the NFT value stack – leveraging Mirror to make the essay into an NFT. The post, titled “NFT Value Capture Equation” was broken down using a fractional token called $VALUE.…

After a New Yorker profile on Beeple revealed that the NFT-megastar converted $53M worth of ETH into USD from the sale of his record-breaking “Everydays: The First 5000 Days,” some members of the crypto community seemed to feel betrayed. Betrayal “Beeple rugged us like a 2017 ICO scam,” said EthHub co-founder Anthony Sassano in a…

Successful NFT Marketing Combines Cultural Awareness With Established Skill Sets Image: Fewocious and Digital Sneakers Courtesy RTFKT The recent release by Taco Bell of a series of crypto art pieces and the deep dive by Gary Vaynerchuk into all things NFT signals the entry of corporate marketing into NFT Land. Though not the first indications of corporate…

As a developer building on the bleeding edge of the web3 ecosystem, I can’t help but feel we have just begun to explore this design space.  We are still discovering all of the completely new ways this technology will change the world. I see one trend in particular that will unlock a ton of value: Decentralized…

The last time a stranger called me a “whore” in an effort to insult me, I was standing in line outside of a grocery store, wearing what any confident woman might wear on a beautiful morning in Los Angeles. I thanked her. I knew upon entering cryptoart last fall that there was quite a task…

Music is part of my monthly budget. Pre-pandemic this included live music, some vinyls on the side, not to mention subscriptions to the streaming platforms. During the pandemic it’s been Bandcamp Fridays, NFTs, and monthly donations through Patreon to support the venues and communities that are the soul of New York City  — that comprise…

Stake's Not Decentralized (Yet?) There’s a lot of excitement in the staking economy these days. Existing staking networks are starting to attract developers and users. Staking networks continue launching at a fast pace. Staking token prices continue soaring in this current bull run. Yet this enthusiasm washes over an important weakness. Stake in these networks…

Last year, my team and I set out to create a  marketplace that leveraged crypto to give creators a direct stake in the rising value of their work.  Going into it, we knew it would be a challenge to build a platform that was easily accessible to a non-crypto audience. Most creators—and the audiences who…

At one point I was down as much as $300 on the 71 AMC shares I bought on Wednesday at the hyper-inflated price of $14.07 each. These hands are adamantium. I’m never selling, at least not until my future grandchildren can go watch Avengers 28 at the newest AMC theater on the moon.  Let me be…

A Token Doesn’t Make You Decentralized. So What Does? On Sept 17th, 2020, Uniswap air dropped 150M tokens — worth ~$450M at the time — to anyone who’d ever interacted with the protocol. Many viewed this as a move towards decentralization. In fact, The Defiant, perhaps my favorite publication in the space, wrote that day,…