Binance Founder Changpeng Zhao Will Read Your Message for $640

The cost of messaging Binance founder Changpeng Zhao went up more than 2,500% today.

The largest crypto exchange’s former CEO has embraced a new messaging service called ReachMe, which pitches itself as a way for key opinion leaders to whittle down their message inboxes to manageable size by charging fees to send messages they promise to read and respond to.

ReachMe prices its messages in Binance’s BNB token, another plus for Zhao, almost universally known as CZ.

In an X post on March 27, Zhao recounted floating the idea of a pay-to-reach method of making his communications more manageable. The richest of crypto’s known billionaires, Zhao doesn’t exactly need the money. A developer approached him a few days later with a working prototype.

After updating his X profile with a ReachMe link on the night of March 26, Zhao tried setting the price at 0.04 BNB, worth about $24. What he learned was that a lot of people were willing to spend $24 to write things like “yo” and “how was your dinner?” and “check out this memecoin.”

With 10 million followers on X, the spamming began almost immediately, so he pushed it up to 0.1 BNB, about $64, and woke up with 100 messages, so he moved it up to 0.2 BNB, or about $128.

By this morning, he was working his way through 200 messages, saying, “I created a lot of work for myself.”

The price has since risen to 1 BNB, worth about $640, as he seeks to reach the “sweet spot” of 10 messages daily.

As for ReachMe itself, the interface is a bit spartan, but it works. The users are linked to their X profiles and verified.

There’s also a search field, but no, the Hawk Tuah girl is not on ReachMe yet.