Own and Earn From NVIDIA's Most Powerful AI Hardware | Viktoriya Hying, B3-IQ

B3 Labs Leaves Onchain Gaming To Sell Nvidia Servers To Retail Buyers

The ex-Coinbase team behind the B3 chain takes 30% down on an Nvidia H200 machine, racks it in Oregon and routes AI workloads to it. Its own site calls the earnings "projections, not guarantees."

B3 Labs, the startup founded by former Coinbase employees to build a gaming chain on Base, has turned its main business to selling Nvidia GPU servers to individuals and small AI labs, co-founder Viktoriya Hying told The Defiant.

The structure moves the demand risk onto the buyer. B3IQ, the company's compute arm, sells a machine on a 30% down payment, hosts it at a facility in Eugene, Oregon, and applies the rent it earns against the balance. The rent depends on offtake contracts B3IQ sources, and the company's own terms describe the resulting income as an estimate.

B3IQ's machines page lists an H200 NVL system starting at $59,136 and projects it "earns about $1,259/mo." An RTX PRO 6000 Server Edition starts at $34,766 and is projected at about $574 a month. Both configurations rack in Eugene and route offtake through B3IQ's marketplace software.

"As a prosumer, as an owner, you actually get to own the Nvidia hardware. And you don't have to run it. You don't have to rack it," Hying said. "We do that for you. We cool it for you. We power it for you. And then we also route demand to that specific hardware piece and GPU."

The Payoff Math

Financing runs at 30% down and 8% interest, according to B3IQ. Until the balance is retired, the company takes 70% of what the machine earns and pays the owner the other 30% in cash. "Once paid off, the split flips and you keep 70%," the page reads. On a machine bought outright, the site puts the owner's share at 85%, with B3IQ taking 15% and managed hosting netted out of earnings rather than invoiced.

At the listed $59,136 and $1,259 a month, an H200 NVL grosses about $15,108 a year, close to four years to cover the sticker price before financing costs. B3IQ attaches a caveat to every figure: "earnings depend on marketplace demand: projections, not guarantees."

Lower down the range, the site lists an RTX PRO 6000 workstation from $31,668 and an RTX 5090 tower from $7,880, both framed for private use with hosting from $200 and $230 a month.

From Gaming To GPUs

B3 raised $21 million in 2024 as NPC Labs, in seed and pre-seed funding backed by Pantera Capital, Coinbase Ventures, Hashed and Makers, and shipped a Base layer-3 aimed at game developers. In June 2025 it acquired Andromeda Insights, a gaming PC builder now operating the 27,000-square-foot Eugene, Oregon facility where B3IQ racks its machines.

The gaming software side stalled. Game developers were not ready to move major titles onto a chain, Hying said. "We kind of pivoted the company to really focus in on that." The hardware side grew 400% year over year, she said, and the orders changed shape: buyers stopped asking for custom gaming rigs and started asking for GPUs they could list on compute marketplaces such as Vast.ai, Hydra Host and Compute Exchange.

Nvidia gates the parts that matter. "You as an individual, if you wanted to buy an H200, you wouldn't be able to," Hying said. "Nvidia keeps it very strict. You have to work with an official supplier. They have to understand what you're using it for."

Where The Token Sits

B3's token has no role in any of it. "That token does not play a part in the hardware or the software of B3IQ presently," Hying said, adding that profits from B3 Labs work go into buybacks of B3 and that the Player One Foundation is evaluating fractionalized machine ownership as a future use.

B3 trades at $0.00042, a market capitalization of about $19.5 million, according to CoinGecko. The token is up 19% over 30 days and down roughly 98% from its February 2025 high of $0.018.

Renting Versus Owning

The case for buying rests on the spread between hyperscaler pricing and the independent market. Across 37 providers tracked by GetDeploying, on-demand H200 capacity starts at $3.00 an hour at Koyeb and runs to $7.91 at AWS, $10.44 at Google Cloud and $13.78 at Azure.

On depreciation, Hying argued that older silicon is holding its rental value, and the price indices point the same way. H100 rates rose 10% in the four weeks to January 6, 2026, reaching $2.20 an hour, the largest short-term increase since mid-2025, according to Silicon Data. Hying put the increase at 40% between 2025 and 2026. "Because open weights models are getting so much better using old silicon, there's actually a ton of demand for the last-gen hardware," she said. "It's kind of reversing the trends of that decline."

Asked where compute spending is going, she cited "the Metas of the world" spending "two trillion dollars or a trillion per year." Meta guided to 2026 capital expenditures of $130 billion to $145 billion in its second-quarter results.

Universities And Small Labs

B3IQ's August 11 announcement named research groups at New York University, Stanford, Dartmouth and the University of Hawaiʻi at Mānoa as customers. Hying pointed to NYU's Center for Global Affairs, whose AI team she said models evacuation in war zones and negotiation outcomes between states.

Those workloads are what she uses to draw the line against decentralized compute networks that fractionalize jobs across consumer machines. "It doesn't meet their needs to be able to take that workload and dispense it across a thousand smaller machines," she said. "The processing time, how long it takes to get that back, is just far too long."

For an investor, she framed the same comparison in yield terms: "If I just use my MacBook, I would be making maybe a penny a month."

Wave One Is Committed

Inventory is the constraint now, Hying said. "We have too much demand right now. The bottleneck for us right now is the machines themselves." She said B3IQ can source H200s in about two weeks against the eight to ten weeks a standard Nvidia partner quotes. The H200 page currently reads "Wave 1 rent-to-own is fully committed."

The margin sits on the software side. "Hardware is very thin margins. That's not really where the profitability comes in," Hying said. "It's really on the software side."

B3IQ plans to fill the four sister warehouses next to the Eugene site and run about 10 megawatts across all five. Asked about the water and power costs of the data center buildout that supports the plan, Hying said the industry is deciding without full information. "You make the best decision you can with the information you have."