Morgan Stanley Plans Crypto Trading for 5.2 Million E*Trade Clients as Soon as 2026

Morgan Stanley is developing a plan to let clients of its E*Trade brokerage buy and sell cryptocurrencies, according to people familiar with the matter. The project, which would initially cover tokens such as Bitcoin and Ethereum, is still in its early stages but could go live as soon as next year.

The move would make the Wall Street bank, which manages about $1.3 trillion in assets, one of the first major U.S. lenders to give retail investors direct access to digital assets. E*Trade serves approximately 5.2 million customers who hold more than $360 billion in combined assets, providing a sizable potential market for the new service.

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