Lamborghini to Launch Genesis Capsule NFT

Lamborghini, the Italian luxury vehicle manufacturer, is launching the “first interoperable super sports car” in collaboration with blockchain gaming giant Animoca Brands.

The collaboration, called “Fast ForWorld,” is a game experience that will be hosted through Motorverse, a company backed by Animoca that is building “the largest open ecosystem for racing games, digital vehicles and motorsport culture.”

Lamborghini announced the collaboration on its social media page and said, “We're pushing the boundaries of digital engagement.” This is Lamborghini’s first official NFT mint.

Users can sign up for the allowlist with a non-custodial wallet and an email address to mint the genesis capsule NFTs. The NFT will allow holders to create a custom three dimensional homebase, earn tickets to real-life Lamborghini events, and rack up in-game points.

Motorverse is powered by its native token $REVV, and token holders can receive priority allowlist access. $REVV jumped 6% on the announcement on Oct. 2 but has since fallen alongside the rest of the market, and is down 4% from the pre-announcement price.