Crypto Travelers Spend More, Prefer Luxury: Report

Crypto travelers are three times more valuable than traditional fiat users, according to a report from Binance Pay and crypto-friendly travel booking site Travala.

Travelers using digital assets book trips more often than standard travelers and stay longer, the report notes.

“For the travel industry, crypto-first customers are a valuable market segment, known for spending more per trip, opting for luxury accommodations more often, and extending their stays compared to traditional fiat users,” the report said. “Often involved in the digital-asset sector or enjoying remote work flexibility, they travel frequently and favor destinations with smooth, global payment options.”

The top destination for crypto travelers is Dubai, followed by Bangkok, London, Tokyo and Paris.

Travala’s crypto bookings boomed last year as markets rallied, with $80 million in bookings purchased in 2024, an increase of nearly 80% over the previous year.

Crypto travelers spend 2.5x more per trip, with the average crypto booking at $1,211, compared to $469 for fiat users. Crypto travelers also stay longer, and are 3.5x more likely to book stays of 3 nights or more.

Still, crypto travelers remain a drop in the bucket, albeit a lucrative one.

The report noted that crypto bookings helped Travala grow its gross revenue to $103 million in 2024, up 73%. However, that pales in comparison to industry leader Booking Holdings, whose brands include Booking.com, Priceline and OpenTable. It reported 2024 revenue of $23.74 billion, according to Statista.