Binance Integrates Apple Pay and Google Pay for Bitcoin and Ethereum Purchases, Serving 600 Million Users

Binance, a leading cryptocurrency exchange, has announced a strategic partnership with Worldpay, a global payment technology provider, to enhance its fiat onramp capabilities. This collaboration introduces the integration of Apple Pay and Google Pay, allowing users to purchase cryptocurrencies such as Bitcoin and Ethereum directly using their linked credit or debit cards. This new feature is available on both desktop and the Binance mobile app, simplifying the process of acquiring digital assets.

The integration of these widely used digital wallets is particularly significant in regions where mobile phone usage is high but traditional credit card adoption is low. Binance's move is expected to streamline the user experience, especially in mobile-first markets and underbanked regions, where users can now enter the cryptocurrency market with ease using familiar payment methods. Binance now supports over 1,000 payment methods across more than 125 fiat currencies and has launched services in over 20 new countries, including mobile money systems in 9 countries in Africa. In 2024 alone, Binance introduced 18 new fiat payment channels, and Worldpay processed $1.3 billion in stablecoin transactions.

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