Strive CEO Matt Cole Urges Mark Zuckerberg’s $1.6 Trillion Meta to Buy Bitcoin for Corporate Treasury

Matt Cole, CEO of Strive, has publicly urged Meta Platforms Inc., the $1.6 trillion social media and technology company led by Mark Zuckerberg, to purchase Bitcoin for its corporate treasury. Cole emphasized the benefits of holding Bitcoin on corporate balance sheets, suggesting that Meta could enhance its financial strategy by adding the cryptocurrency to its assets. This call to action highlights growing interest among corporate leaders in integrating Bitcoin into their financial portfolios.

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