Gaming Giant Ubisoft Partners With NFT Platform Sorare 

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Ubisoft, the video game company behind major franchises like Assassin’s Creed and Far Cry,  has entered the NFT arena with its newest mobile game, One Shot League. This marks the first time that a major gaming studio has developed a video game revolving around NFTs. 

One Shot League is a collaboration between Ubisoft and Sorare, which makes officially licensed NFT cards from over 126 different football (or soccer in the US) clubs. 

The Game

Ubisoft’s One Shot League specifically focuses on Jupiler Pro League Sorare cards, and provides gamers with a strategic fantasy soccer experience where they can build five-man teams to pit against other gamers’ teams for the remainder of the season. Each player can only be used once per season though, so gamers need to think carefully about which players they want on their team for which game.

One Shot League is designed to be playable for free, so teams can consist exclusively of common cards. That said, rare Sorare cards will give players in-game boosts. At the end of both match days and seasons, board leaders will be rewarded with custom Sorare cards or physical Jupiler Pro League swag.

The Industry

Ubisoft isn’t the first third-party developer to build a game around Sorare NFTs, with other examples including SorareMega and Sorarebuzz. 

To be sure, Ubisoft isn’t the first major gaming company to enter the NFT space, either. Capcom, for instance, recently launched a line of collectible Street Fighter NFT cards, and Atari dropped a series of collectible digital box art

But Ubisoft’s willingness to take a bet on NFTs and ownable digital assets as the core gameplay element in a functional video game is a huge leap for the mainstream gaming industry. 

In 2020, in-game purchases of digital goods was the biggest profit generator on iOS and Android, constituting over $78B in combined revenue across both platforms. Right now, almost none of these digital assets are “ownable.” All these digital assets are tied directly to their game’s servers, so if a game goes out of business or chooses to ban the account, gamers lose everything they ever bought in that game.

The Future

NFTs offer a new model where digital gaming assets can stand on their own. Even if the original game ends its service, in-game NFTs can live on in gamers’ collections or even find new life in fan-made projects that build functionality around them.

With major gaming companies turning their attention towards NFT, new takes on functionality are sure to follow. With more functional applications and new use cases, NFT value is likely to increase exponentially.

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