Aave Companies Rebrands as Avara to Reflect the DeFi Giant's Multiple Holdings
Avara will also acquire the the developer of the wallet, Family, as part of the transition.
By: Owen Fernau •
DeFi News
Aave Companies is rebranding to Avara, signaling the developers of DeFi’s largest lending protocol now houses multiple other brands and services.
The rebrand aims to bring a host of projects together under one umbrella. These projects include Lens, the social graph protocol, GHO, the stablecoin, and Aave protocol, the lending platform with $5.8B in total value locked.
As part of the restructuring, Avera is also acquiring Los Feliz Engineering, the makers of the Family crypto wallet.
The move establishes Avara as a multifaceted enterprise — its products can facilitate payments through GHO, social interactions through Lens, lending through Aave, and asset management through the newly acquired Family non-custodial wallet.
“Avara aims to serve as the go-to brand for state-of-the-art web3 features and services that can seamlessly integrate into any application,” Aave founder Stani Kulechov said in the release.
Family also offers a wallet-to-dapp software library called ConnectKit, which is used by 1,000s of developers, according to a release shared with The Defiant.
