The Next $100B DeFi Market: Real DNS Domains

Domains are one of the largest untapped asset classes on the internet — 360M+ names, most of them not even hosting a site. They’re traded like real estate, through slow, trust-based, broker-intermediated systems with fees as high as 30%.

D3 wants to bring this market on-chain. Unlike competiros, they're going for real DNS domains (.com, .ai, .xyz), not synthetic names. They're building as an Ethereum L2, and fully ICANN + DNS compliant, which means their domains have true rights ownership, leasing, fractionalization, collateralization, and even revenue shares.

In this interview, D3 explains:
– Why moving REAL domains (not vanity web3 names) on-chain is a $100B unlock
– How domain assets become composable in DeFi: fractional, fungible, collateralizable
– Why brokers, escrow and multi-week transfers disappear overnight
– Their just-announced launchpad Meezu and the first .com/.ai domains going live
– How Web2 distribution & registrar integrations give them an actual moat ENS never had