Enterprises Are Finally Moving Their Businesses Onchain: RJ Catalan of Aligned

Crypto’s next wave of adoption may not come from crypto startups — but from existing companies with millions of users.

In this episode of The Defiant Podcast, Camila Russo sits down with RJ Catalan, co-founder of Aligned, to discuss how enterprises are beginning to migrate their entire financial stack onto Ethereum.

The conversation explores why rollups are becoming commoditized infrastructure, why companies increasingly want vertically integrated crypto stacks, and how wallets, identity systems, and financial services are converging into a new onchain architecture.

Rather than chasing crypto-native users, many companies already have distribution — what they need is infrastructure that allows them to bring their existing users onchain seamlessly.

We discuss:

• Why the next stage of crypto is migrating full financial stacks to Ethereum
• Why rollups are becoming a commodity
• How enterprises are approaching wallets, identity, and onchain infrastructure
• The difference between crypto-native apps and enterprise adoption
• Why stablecoins and new financial markets are driving demand
• Where the biggest opportunities are emerging globally

If crypto succeeds at scale, millions of users may come onchain without even realizing it.