Doodles NFTs Soar on McDonald’s Collaboration

Doodles, the IP-driven NFT project built by former Dapper Labs team members, is rallying after McDonald’s, the largest fast food chain in the world, teased a collaboration with the project.

The nature of the collaboration is unknown, and the social media post hinted at more information coming on Nov 18.

The Doodles floor price began to creep up after Mcdonald’s Senior Marketing Director Guillaume Huin posted, “Something a little different than usual is coming to McDonald’s. A new kind of collab to explore new spaces. Tad more niche than what we normally do, but with a superb fan base, that will only grow when more people get to see it.”

Doodles holders were quick to sniff out the potential in replies to Huin’s post

As a result, Doodles have doubled over the last 24 hours to a 2.6 ETH floor price with 740 ETH in daily volume, almost as much as Pudgy Penguins and Bored Ape Yacht Club combined.

Doodles has been one of the more successful NFT projects in terms of partnerships and collaborations, working with the likes of Adidas, Crocs, and artists like Pharrell Williams after raising $54 million in 2022 from Alexis Ohanian’s Seven Seven Six fund.