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Iggy Azalea to Launch Crypto Casino Integrating MOTHER

‘Motherland’ enters a competitive gambling space dominated by Stake.
By: Mehab Qureshi • September 20, 2024
casino

Rapper Iggy Azalea wants her MOTHER token to be more than just another memecoin, with the launch of Motherland, a crypto-based casino, set to add utility to the token.

Announced during the “Motherland Rodeo” event in Singapore on Sept. 20, the platform is set to go live in November. It will feature casino classics like slots, poker, blackjack, live dealer tables, and sports betting.

“Motherland is a digital homeland for the crypto community unlike any other,” said Azalea. “This is all about merging culture and entertainment beyond hype cycles to create long-term value.”

Partnering with Joe McCann, founder of crypto investment firm Asymmetric, and Kasino Labs, a web3 gaming company, Azalea aims to fully integrate MOTHER into the platform. However, specific details on how the token will be used are yet to be disclosed.

According to the announcement, users will be able to communicate on the platform in real-time.

“Motherland is a perfect example of how Iggy is taking the token beyond speculation and into real-world applications,” said McCann.

Launched in late May, MOTHER quickly skyrocketed despite skepticism about its legitimacy in crypto circles.

Since then, the memecoin has secured partnerships with crypto market makers DWF Labs and Wintermute Trading. In July, Azalea teased that MOTHER could soon be used to buy mobile phones and plans through a planned telecommunications venture.

Although still down 64% from its $200 million market cap in June, MOTHER has surged 35% in the past week to a market cap of $67 million.

MOTHER Price chart
MOTHER Price

Casino Adoption on the Rise

Motherland enters a competitive space, dominated by Stake.

Stake is currently the largest crypto casino, holding a 70% market share with over $10 billion in deposit volume. Rollbit follows with an 11.5% share, and Roobet comes in third at 9%, according to data from Tanzanite.

Stake boasts over 500,000 active users while Rollbit, which offers both casino gaming and crypto futures trading, has drawn in around 250,000 active users. Roobet, which places an emphasis on fair gaming, records roughly 200,000 monthly active users.

In terms of cryptocurrency adoption, Tether (USDT) has emerged as the most popular currency for crypto casinos, accounting for 56% of total deposits across major platforms. Ethereum comes in second, representing 28% of deposits, while Solana trails with 3.6%.

Celebrity Memecoin Controversy

Azalea’s foray into crypto has been controversial.

The rapper had previously been entangled with Sahil Arora, a notorious figure in the crypto space who has been accused of orchestrating pump-and-dump schemes involving celebrity-backed memecoins. Arora, who is estimated to have made millions from these schemes, allegedly attempted to link Azalea to a memecoin called IGGY.

Azalea vehemently denied any involvement with Arora, accusing him of using fake screenshots to mislead the public. “Don’t believe the bullsh*t fake screen shots n all the rest,” Azalea tweeted. “Sahil baby take your L and go already.” In response, Azalea released her own token, MOTHER.

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