The Defiant

Friend Tech And The Rise Of SocialFi

Within 24 hours of its launch, crypto twitter had a new and shiny web3 app to obsess over once again. I’m talking about FriendTech and the SocialFi movement it kickstarted. You’ve likely heard of social media personalities being called FinFluencers to comb...

By: Jack Dunham

Within 24 hours of its launch, crypto twitter had a new and shiny web3 app to obsess over once again. I’m talking about FriendTech and the SocialFi movement it kickstarted. You’ve likely heard of social media personalities being called FinFluencers to combine the terms finance and influencer. Well, now we also have Social finance, or Social Fi, or “SoFi” for short - it’s a hybrid concept which fuses social media networks like twitter with web3 and DeFi.

It's a promising development which could finally achieve what many have failed to do - propel us into the new “creator economy". So let’s dive into Social Fi, explore Friend Tech and see what tactics users are applying to qualify for a potentially lucrative airdrop.