DraftKings Launches Proprietary Prediction Markets Exchange With $3.4B Annualized Consumer Volume

Sports betting giant DraftKings has launched a proprietary prediction markets exchange called DKeX, entering a space dominated by Polymarket and Kalshi as the company reports $3.4 billion in annualized consumer volume.

DraftKings announced DKeX on Tuesday as a "vertically integrated foundation" for its predictions business. The exchange generated approximately $3.4 billion in annualized consumer volume and approximately $11.3 billion in annualized total trading volume for the week ended June 21, per the company's announcement, with the 2026 FIFA World Cup cited as a key demand driver. DKeX is integrated into DraftKings' existing Sports and Casino app and operates under a CFTC license through Railbird Technologies, which DraftKings previously acquired.

DKeX's CFTC Foundation

DraftKings first entered prediction markets in December 2025 and inked a partnership with Crypto.com to expand its event contract catalog. DKeX marks the company's move from third-party infrastructure to owning the full technology stack.

"The launch positions the Company to innovate more rapidly through greater ownership over content depth, operating economics, and the end-to-end customer experience," the company said.

The platform entered beta in mid-May; since then, more than 30% of customers have used combinations, a feature that bundles multiple event contracts into a single position. Event contracts are available in 18 states. The company expects continued growth into July as World Cup matches continue.

"DraftKings is at its best when building innovative platforms that bring together technology, customer focus, and world-class execution," CEO Jason Robins said in the announcement.

Crowded Entrants

DraftKings enters a market growing denser by the month. Kalshi is in talks to raise fresh capital at a $40 billion valuation, nearly double its $22 billion round from seven weeks ago. Mark Zuckerberg directed a Meta team to build a standalone app codenamed Arena earlier this week. Robinhood has also been expanding its prediction-markets offering.

DraftKings' regulated sportsbook operations span 30 states and Washington, D.C., giving DKeX immediate distribution to an existing base of sports bettors.