Victoria VR Redefines the Future of Luxury Cosmetics with Groundbreaking Metaverse Experience at VivaTech 2023

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Victoria VR Redefines the Future of Luxury Cosmetics with Groundbreaking Metaverse Experience at VivaTech 2023

Prague, Czech Republic, June 20th, 2023, Chainwire

Victoria VR, a vast metaverse project designed to entertain and reward users, unveiled its stunning Luxury Metaverse at VivaTech event in Paris on June 14-17.

VivaTech is one of the world's largest startup and technology conferences, with over 91,000 of the industry's most innovative leaders, companies, and thinkers set to attend. Victoria VR and Demain booth were placed in the heart of the venue space, right next to LVMH or BNP Paribas.

Victoria VR has forged a pair of key partnerships which was announced before the event. The first is with the renowned designer Chafik Gasmi from Chafik Studio, a multidisciplinary architecture, design, and creative studio for the world of luxury and culture directed by Chafik Gasmi. Victoria VR and the Chafik Studio meet in the middle with a common goal to create something stronger together within the digital realm.

The second partnership is with a cosmetics brand, Demain, which will be integrated into an engaging Metaverse, giving users a whole new dimension for experiencing the brand. With Victoria VR's realistic graphics, users can learn about Demain, try out their products, and play minigames that demonstrate the brand's core values, for example the use of eco-friendly materials and most importantly purchase the products directly in VR, all in an immersive yet natural virtual environment in best possible graphics.

These new partnerships, as well as Victoria VR's attendance at VivaTech, was an opportunity to debut its innovative metaverse solution to the brands and potential partners that will shape the future of its virtual world.

About Victoria VR

Victoria VR is a revolutionary Blockchain-based Virtual Reality Metaverse. Powered by Unreal Engine and featuring realistic, highly detailed graphics, it combines a massively-multiplayer-online role-playing game (MMORPG) with a unique Social Experience Playground. Victoria VR immerses its players in a virtual reality world where they can live out their best digital life, whether that means playing games, developing virtual real estate, or starting and running a business.

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About Chafik Studio

Since 2020, Chafik Studio has its own digital lab, Chafik Digital Studio. It is a multidisciplinary architecture, design and creative studio, expert in creating concepts and customer experiences for the world of luxury and culture.

About Demain

Demain Beauty is a sustainable beauty brand that uses natural ingredients, ethical practices, and eco-friendly packaging. Their mission is to promote conscious self-care without compromising on quality or the health of the planet.


Marjore Barros