External - Press Release

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Singapore, Singapore, June 29th, 2023, Chainwire

The next-generation social gaming platform for digital collectibles backed by Cordell Broadus, Snoop Dogg’s son

BYTE CITY, the next generation social entertainment platform for digital collectibles is set to honor martial arts legend Bruce Lee in the digital universe. Blending digital collectibles and social interaction in a casual party gaming environment, BYTE CITY offers an immersive platform where brands can nurture a loyal fan base and foster community engagement.

Bruce Lee's influence extends far and wide in the global video game industry. However, this collaboration with BYTE CITY marks the first-ever appearance of Bruce Lee in a metaverse, offering fans an immersive digital experience to engage with the legend. This partnership is particularly significant as July 20th, 2023, marks the 50th anniversary of Bruce Lee's passing.

To commemorate this special occasion, BYTE CITY is curating an immersive event, offering the Bruce Lee community around the world an opportunity to bond, reminisce, and celebrate the legend's life and philosophy in the digital realm. The best part is, all the best wishes to this martial art legend would be minted to the blockchain, immortally.

"Bruce Lee is a global icon who continues to inspire generations with his philosophy and art," says Cordell Broadus, son of worldwide music legend Snoop Dogg, also serving as Chief Culture Officer at BYTE CITY. "Bridging the gap between brands and the communities they inspire is at the core of BYTE CITY. This collaboration not only celebrates his legacy but also creates an immersive social experience for his fans. We're excited to welcome Bruce Lee into BYTE CITY."

"In an ever-evolving digital landscape, the call for a hub where communities can interact and flourish has never been louder. That's where BYTE CITY comes in - it's accessible, engaging, and caters to the unique needs of diverse digital communities. Our mission is to provide a space where interaction is not just possible, but also enjoyable, with multiple avenues for communication at our users' fingertips," says Roy Liu, Co-Founder and CEO of BYTE CITY.

Shannon Lee, Bruce Lee's daughter, shares her enthusiasm for this partnership, "BYTE CITY offers a unique platform to celebrate my father’s legacy. This event will provide the Bruce Lee community an immersive experience, allowing them to connect with each other and pay tribute to my father in a special way. It is a beautiful way to honor his memory and keep his spirit alive."

The world is invited to join BYTE CITY in commemorating the 50th anniversary of Bruce Lee's passing in this unique, immersive digital experience. You can now RSVP for the event here:

This partnership is just the beginning for BYTE CITY, with more collaborations set to be announced in the coming months. It’s not just a platform; it’s a vibrant, digital city, forging the future for digital collectible enthusiasts.

For more information about BYTE CITY, visit or follow them on social media at twitter: @playbytecity


BYTE CITY is a revolutionary social network focusing on digital collectibles, immersive gaming, and social experiences. Co-founded by Cordell Broadus, BYTE CITY is redefining the digital landscape, providing a versatile platform that empowers users, nurtures communities, and fosters a vibrant digital culture.


Linda Jiang