"Collector DAOs Are Going to be a Game-Changer for the NFT Space:" pplpleasr

In this week’s episode we talk with the DeFi artist of the moment. Pplpleasr got into DeFi drawn in by the crazy yields but really stayed when she resonated with the community —the gaming-like, niche subculture of memes and internet-native humor. She started making videos for many DeFi teams, from Yeran to Pickle Finance. Her latest and best-known work though is the video she made for the highly anticipated v3 of Uniswap.

The clip of a unicorn in an otherworldly oasis, Ethereum dapp symbols floating about, gained her universal praise. But it’s what happened later when it gets really interesting. Pplpleasr decided, like many other artists these days, to sell the video as an NFT. But unlike most artists fetching big chunks of cash, she was set on donating the proceeds to charity. Also unlike other auctions, it was a decentralized autonomous organization, or DAO, created just for the occasion, what ended up winning the piece.