BYTE CITY and TheSoul Publishing Break New Ground with First-Ever Virtual Singer Integration in Dance CompetitionSponsored - Press Release
By: Chainwire •External PR
Singapore, Singapore, June 13th, 2023, Chainwire
BYTE CITY and TheSoul Publishing have announced their collaboration to bring an exceptional Polar dance competition to the virtual world.
BYTE CITY, the next-generation community party platform that blends gaming, community, and creativity, has partnered with TheSoul Publishing, the world’s leading digital studio, to bring an unprecedented virtual dance competition to its platform. This event, called the Polar Party Dance Off, features Polar, TheSoul Publishing's virtual music artist and a popular singer, dancer, and influencer with over 1.8 million TikTok followers and more than 1.3 million YouTube subscribers. Polar is a fresh voice who celebrates teenage rebellion and speaks directly to Gen Z. Her fans gravitate to her mysterious masked persona, unique style, and contagious dance moves.
"We are excited to team up with BYTE CITY for the Polar Party Dance Off," said Patrik Wilkens, VP at TheSoul Publishing. "At TheSoul Publishing, breaking new ground and pushing boundaries is what we do. By collaborating with BYTE CITY, we're able to break down the walls between music, gaming, and community and create a truly immersive experience for fans of all kinds. We're excited to see what kind of creativity and energy the participants bring to the dance floor, and we're thrilled to be a part of this groundbreaking moment in virtual entertainment. ”
The Polar Party Dance Off is a week-long event starting on June 17th, 2023, where participants can compete by showcasing their best dance moves using exclusive Polar avatars to win the ultimate prize.
This event marks the first-ever integration of a virtual singer in a dance game, and it is the first time that Polar avatars are available to her fans. This is a unique and exciting experience for all participants. During the week-long event, players can also enjoy exclusive in-game live performances by Polar, complete with cutting-edge visuals and immersive sound.
“We're thrilled to bring our players an unprecedented opportunity to dance and compete with a virtual music artist in gaming history," said Linda Jiang, COO at BYTE CITY. "At BYTE CITY, our mission is to provide our users with engaging and enjoyable social gaming experiences in an immersive environment. Our collaboration with TheSoul Publishing for the groundbreaking Polar Party Dance Off event perfectly embodies that mission. This event showcases the boundless potential of virtual worlds, and we're thrilled to partner with TheSoul Publishing to lead the way in this exciting new era of immersive social gaming.”
To participate in the Polar Party Dance Off, players should register to play on the BYTE CITY website, download BYTE CITY from Samsung Galaxy Store or Google Play, and join BYTE CITY Discord community. All participants are welcome to join in the fun.
About BYTE CITY
BYTE CITY is a vibrant and dynamic community party platform that has taken the virtual world by storm. It is an immersive digital space where people from all walks of life gather to play, connect, and have a great time together. With its innovative features, immersive environment, and interactive games, BYTE CITY has revolutionized the concept of community parties, bringing people closer than ever before.
About TheSoul Publishing
The award-winning digital studio that produces entertaining, positive, and original content for a global audience, TheSoul Publishing reaches more than 2 billion social followers across Facebook, Instagram, TikTok, YouTube, Pinterest, and Snap. Its global creative team, which spans across 70 countries and six continents, consistently delivers engaging, cross-platform content for all ages in 20 different languages.
TheSoul’s brands include the No. 1 DIY digital brand in the world, 5-Minute Crafts®, Bright Side, 123 GO!, Avocado Couple, La La Life, Teen-Z, Baby Zoo, Slick Slime Sam, and Polar.
TheSoul Publishing has garnered numerous accolades, including top honors and nominations from the Webby, Shorty, Telly, Viddy, Streamy, Stevie, and Lovie awards. The company was recently named ‘Digital Studio of the Year’ at Digiday’s 2023 Video & TV Awards, won 'Best YouTube Presence' at the 2023 Shorty Awards, and was nominated for ‘Social Media Team of the Year’ at The Drum’s 2023 Online Media Awards.
For more information, visit; https://www.thesoul-publishing.com.