Pudgy Penguins Announces Unstoppable Domains Partnership and Walmart Expansion

Pudgy Penguins, the surgeon NFT collection, has partnered with Unstoppable Domains to introduce “.pudgy” domain names.

Announced on Feb.23 , Unstoppable Domains customers can now purchase .pudgy top-level domain names, which can be associated with Pudgy Penguin NFTs. Domain holders can send and receive web3 messages, make crypto payments between domain addresses, and collect exclusive utility badges via the new domains.

“We are thrilled to welcome Pudgy Penguins, a true innovator and a strong brand, into the Unstoppable Domains family," said Sandy Carter, COO at Unstoppable Domains. "This partnership is not just about adding another domain; it's about embracing a community that embodies the spirit of Web3 and the future of digital identity."

Unstoppable Domains also launched the Pudgy Ambassador Program and Pudgy Storytelling Campaign to encourage users to create and share Pudgy-related content on social media.

Unstoppable will select Ambassadors from Pudgy’s prominent community members to promote .pudgy domain names and receive Pudgy Ambassador badges. Unstoppable will also choose community Storytellers showcase on its website each month, with winners receiving several .pudgy domains for free.

Unstoppable Domains provide easily readable domain names that can be linked to wallet addresses and used to consolidate a digital identity across web3.

Rather than using the cumbersome alphanumeric strings making up crypto wallet addresses, users can associate their wallets with a simple domain address ending in a web3-centric such as “.crypto”, “.eth:”, or “.x”. The new .pudgy domains comprise the 10th top-level domain added to Unstoppable’s partner portfolio.

Pudgy Penguins rally amid Walmart expansion

The news follows a strong month for Pudgy Penguins, with the collection briefly overtaking Bored Ape Yacht Club (BAYC) by floor price last week, according to NftPriceFloor.

Its floor price currently sits at 19 ETH, up 25% since the start of February. When measuring in USD, the collection is trading for $56,540 after rallying 66%. Pudgy Penguins is the third-ranked collection by market cap with $504M, sitting behind CryptoPunks with $1.6B and BAYC with $651.7M.

On Feb. 21, Pudgy Penguins announced that its line of collectible toys is expanding across 1,100 new Walmart locations, bringing the number of stores carrying the toys to 3,100. Pudgy also announced the launch of 30 new toy designs.

The new toys will feature QR codes allowing buyers to unlock digital traits and collectibles within Pudgy World, the project’s ZkSync Era-based open-world game.

Through Pudgy’s OverpassIP platform, Pudgy holders whose NFTs are depicted as toys sold in-store will also earn royalties from sales. “The OverpassIP technology has simplified the licensing process for Pudgy holders by opting them into automatic royalty tracking, which in turn has created real-world utility and value for said holders,” Pudgy Penguins said.